Marketing Content Themes for Better Conversion Rates

Are you feeling like you’ve hit a brick wall in your business and nothing seems to work? The difference begins when you give your content PURPOSE through marketing content themes.

It sounds easier said than done right? *they don’t know I know this* The first place to start is with your marketing content themes. 

Pick 3 to 5 topics that strike a chord with you and your business and run with them.
Here are the four steps I recommend for better conversion.  

FOUR-STEP PROCESS TO USE YOUR MARKETING CONTENT THEMES FOR BETTER CONVERSION

ONE | Picking Your Content Themes

In today’s digital age, the right content marketing is one of the most effective ways to attract and retain clients or customers. But, let’s be real. Creating content that actually gets people to take action is harder than learning to ride a bike. 

To really start seeing the results you want, you gotta pick the right content themes that really speak to your audience and make them want to do business with you.

SOME EXAMPLES:

Personal: By getting personal with your content, you are opening yourself and your business up for connection. Without building a connection with a potential client, there will be no opportunity to make any type of sale.

Educational: In your corner of the internet you are the #1 expert in your field. The HEAD CHEF! Produce content that showcases your expertise. Educating your target audience also allows you to tell them exactly what you want them to know.

Passion: Your passions are important. Of course, you can use your passions to build a connection but you can also use it just to talk about why you love the things that you love. Doing this allows your audience to get to know you more than just a face on a screen–it gives your online presence character! 

Promotional: When you promote your products/services online you are showing your target audience that you act the very thing they are looking for. Selling is kinda what keeps your business afloat and the best way you do that is to utilize the content you are posting.

TWO | Create a List for Brainstorming Content Themes & Ideas

Are you ready for this major game changer?!

Create a Google, apple note, notion, or whatever platform works for you to organize your list. Start brainstorming 3 to 5 content ideas for all of your content themes here. By having a designated platform to list out all of your themes, you’ll be able to keep track of your ideas and ensure that you don’t miss out on any potential topics.

Remember, the more effort you put into planning and organizing your content ideas, the easier it will be to create high-quality content that not only speaks to your audience but creates better conversion! 

THREE | Create the Content for Each Idea and Theme

Alright, let’s get the magic going by making each idea come to life with some sweet images, graphics, and captions.

When creating your content, it’s important to consider the graphics, writing, and all the good stuff that aligns with the content theme and your business. Keeping in mind that the content will look differently depending on the platform you are posting on (Instagram, Pinterest, Blog, etc.).

Take some time to flesh out your ideas before diving in to make sure your content hits the theme and gets the job done.

FOUR | Schedule Your Content Through Your Content Themes

The time has come to schedule your content! Take some time to thoroughly plan and strategize your content. Make sure it is well-developed and engaging for your audience to bring better conversion.

When coming up with your strategy for your content theme, think about how often you wanna create content for each theme. 

For example, are you gonna be posting educational content every day, week, or month? 

Before I let you go out and brainstorm your content themes like a BOSS, make sure you have a system to measure how well your schedule is doing. Are you gonna track website traffic, social media likes, and comments, or another metric? 

By setting goals and keeping track of your progress, you’ll know if your schedule is working and you can keep it going strong. (OR tweak it monthly if needed)

Giving your content purpose by picking 3 to 5 content themes that resonate with you and your business leads to better conversion.

By following these four steps, you can break through that brick wall that’s been holding you back in your business.

For more information or help, reach out to Madyson Clark Creative!
We would love to help!